Marketing management and communication – BSC

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Management and organization
Marketing management and communication

FIRST YEAR

No	Course name	I SEM	II SEM	ECTS
1.	Management	2+2		6
2.	Mathematics 1	2+2		6
3.	Economy	2+2		6
4.	Basics of ICT	2+1+1		6
5.	Principles of organization	2+2		6
6.	Mathematics 2		2+2	6
7.	Psychology		2+2	6
8.	Sociology		2+2	6
9.	Introduction to information systems		2+2	6
10.	Foreign Language for Specific Purposes		2+2	6

SECOND YEAR

No	Course name	III SEM	IV SEM	ECTS
1.	Theory of probability	2+2		6
2.	Accounting	2+2		6
3.	Marketing	2+2		6
4.	Fundamentals of quality	2+2		6
5.	Management of human resources	2+2		6
6.	Business Economics and Planning		2+2	5
7.	Statistics		2+2	5
8	Processs engineering		2+2	5
9.	Technology and Development Management		2+2	5
10.	Fundamentals of operational management		2+2	5
11.	Standardization		2+2	5

THIRD YEAR

No	Course name	V SEM	VI SEM	ECTS
1.	Operational research 1	2+2		6
2.	Corporative communications	2+2		5
3.	Project management	2+2		6
4.	Fundamentals of financial management	2+2		6
5.	Electronic business	2+2		5
6.	Elective course – Marketing management and communication		2+2	6
7.	Elective course – Marketing management and communication 2		2+2	5
8.	Digital marketing		2+2	6
9.	Accounting management		2+2	5
10. 11.	Elective course – Marketing management and communication		2+2	10

FORTH YEAR

No	Course name	VII SEM	VIII SEM	ECTS
1.	Theory of decision making	2+2		5
2.	Strategic marketing	2+2		5
3.	Brand management	2+2		5
4.	Sales management	2+2		5
5.	Organizational design	2+2		5
6.	Elective course – Marketing management and communication 6		2+2	5
7.	Elective course – Marketing management and communication 7		2+1+ 1	5
8.	Elective course – Marketing management and communication 8		2+1+1	5
9. 10.	Elective course – Marketing management and communication		2+2	10
11.	Internship			3
12.	Course – bachelor thesis			3
13.	Bachelor thesis			4

The number of teaching hours is given per week in the format: (lectures) + (tutorials/exercises) + (practical classes).

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